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Our Story

Our Story

Ninja Nation is the leading provider of world-class obstacle course arenas across the country, serving America’s youth and adults with the most exciting facilities for developing skills, strength, and confidence.   We love the sports of Ninja and Obstacle Course Racing and support every aspect of their growth.  We believe everyone across the U.S. should have access to such an incredible activity.  

We believe in providing youth and adults across the world with a fitness alternative that is fun, challenging and teaches us to get back up and try again.  We are development focused, especially with getting our members stronger, fitter and more confident in their ability to tackle obstacles inside and outside of our arenas.

Our goal is to create over one million heroes. That’s one million kids and adults pushing their minds and bodies to limits they never thought possible and doing so in our arenas.  Play, Train and Compete.

Ninja Nation Team at the Grand Opening of the gym in Lafayette, Colorado

Ninja Nation - Play - Train - Compete

Meet Our Leadership Team

Wayne Cavanaugh, CEO of Ninja Nation

Wayne Cavanaugh – Founder and CEO: Over the past ten years, Wayne has invested and/or operated five companies which have collectively generated over $5 billion in value and $1.1 billion in equity returns.  Most recently, Wayne was an investor and CEO of a healthcare and financial services IT business, which grew by over $150 million in five years to become one of the largest in its industry.  Wayne was previously a Vice President for KRG Capital Partners, where he invested in several healthcare businesses, including ATI Physical Therapy and Liberty Dialysis.  Wayne received his B.S. in Finance from DePaul University and his M.B.A. from Duke University, the Fuqua School of Business.

Geoff Britten - Ninja Nation Creative Director

Geoff Britten –Director – Ninja Nation Obstacle Equipment Group: Geoff brings unparalleled ninja warrior experience to the team. Geoff has competed on the TV show, American Ninja Warrior, multiple times and holds the coveted title of 1st American Ninja Warrior. Over 9 seasons, only two people have been able to conquer the entire course, with Mr. Britten being the only one in history to have a perfect season. Geoff holds other various firsts in the Ninja community, from being pro-team captain of two national tours to being the 1st National Ninja League Champion. Geoff has been involved with specialty fitness gyms for the past 20+ years from climbing to ninja warrior style gyms. He will be leading all of Ninja Nation’s Creative decisions and bringing forward our national “Ninja Nation Experience."

Lucas Clarke - VP of Ninja Awesomeness & Franchise Support

Lucas Clarke - VP of Marketing: Lucas is a graduate of The University of Colorado Boulder, and started his consumer marketing career working as an intern at Izze (Boulder, CO), New Seasons Market (Portland, OR) and Untraditional Marketing (Vail, CO). He started at MAD Greens (fast-casual salad restaurant chain) in 2005 as one of its first employees and led its original marketing and catering program. His role at MAD Greens included total ownership of the marketing team building the brand from one unit to 34 by the end of 2017. In 2011, he co-founded the Denver Restaurant Marketing Professionals group. He served as a board member at Catapult Leadership from 2014-2016 and is a regular presence in the Colorado marketing community.  Lucas joined the Ninja Nation team in March of 2018 as VP of Marketing.  In October of 2018, Lucas racked up 3 gold medals at the UCI Masters Track Cycling World Championship in the Individual Pursuit, Points Race and the Team Pursuit.  

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